Planning a launch party that is exciting and memorable, is the perfect way to highlight your business’s new product or service and ensure guests are talking about it long after the party is over.
When you plan to launch something new, putting in the effort and getting the details right is critical to the success of the launch. It’s more than just choosing the venue and the caterer. It’s the small details that make your launch special.
With that being said, continue reading for the top tips to make you launch the best launch it can be.
Know your event objective
The objective of the launch is often overlooked, yet it is so important to the planning process. Are you looking to gain media exposure or increase company sales? Or maybe the launch is all about strengthening industry relationships. Each of these objectives require a slightly different launch party design so it is essential to have a goal in mind before even beginning to plan.
Your event objective helps you to identify the success of your launch party.
Set your event budget
Budgets are a key element to planning any function. Knowing what you can and can’t afford will help you to decide what kind of launch you will throw. If you’re budget is small you’re going to have to get creative with the planning. That isn’t to say that having a bigger budget is better, the effort still needs to be put in either way.
Invite the right people
Of course, you’ll want to invite the audience for your product be it parents, entrepreneurs, schools etc. But you’ll also want to invite people that will help in promoting your product like bloggers, influencers or reporters. Invite people who are on brand for your business. It wouldn’t make sense to invite young influencers in you’re trying to reach an older demographic.
And don’t forget to invite your employee’s; they deserve a night of fun. Having them around on the night can also be a way of making more contacts with industry partners.
Give these people are reason to show up
What’s in it for them? Why should they come to your launch party? Offering plus ones is an excellent incentive for reporters and bloggers to come because they’ll have an easier time enjoying the night with a friend by their side. Open bar can also be a good idea, although you’ll want to be careful that people don’t get too crazy.
Other incentives may include door prizes, goodie bags and giveaways.
Choose the correct venue
Picking an appropriately sized venue is key. If you book a warehouse venue but have only a small guest list, the launch will look empty in all the pictures, and that is not a good look for a budding business. Perhaps see if there are partitions available to decrease the size of the venue, if not, seek a different party venue better suited to your guest list. If your guest list is very small and exclusive you might consider a simple function room.
Involve your product in the launch
People have attended the function to see what your business has to offer, so show it to them. Don’t spend hours talking about the product or service but do explain and share briefly. If possible, make the night interactive. People respond well to interactivity and are more likely to enjoy the product if they can get hands-on with it.
Use the party as time to mingle and make bonds within the industry. It pays well to have these connections in the future. So make sure to make your way around the party, talk to everyone you can and solidify these relationships after the party is over. You never know when they might come in handy.
Remember that the launch party is an investment in your business. Yes, it celebrates your new beginning, your employees and your partners but it also designed to help grow and support your business. Spending time, money and effort on the party may not seem worthwhile now but it definitely is in the long-run, if done correctly.
By Nelly Bowyer, Little Ginger Co.